World Judo Day, organized by the International Judo Federation (IJF), is celebrated annually on October 28th, the birthday of Judo’s founder, Jigoro Kano. In 2025, Judo Canada is making it its “BRING A FRIEND TO JUDO” Day.

Objectives:

  1. Increase Awareness
  2. Recruitment
  3. Engagement

Target Audience:

  • Potential new judo athletes (friends of current members)

Key Messages:

  • Celebrate World Judo Day/ NATIONAL BRING A FRIEND JUDO DAY on October 28th 2025.
  • Bring a friend and introduce them to the art of judo.
  • Experience the benefits of judo: fitness, discipline, and camaraderie.

Social Media Tips and Tricks:

  • Visuals: All graphics are available here in a variety of formats
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Use the hashtag #judocanada #BringAFriendToJudo #Ameneunamiaujudo in your posts.

• Tag Judo Canada in your posts on X, LinkedIn, Instagram, and Facebook & direct traffic to the NEW WEBSITE www.JUDO.ca

  • Slogan: “Celebrate Judo. Bring a Friend. Grow Together.”

Strategy and Tactics (suggestion):

  1. Pre-Event Promotion (September – October):
    • Create teaser campaigns on social media highlighting the benefits of judo.
    • Inform current members with event details & encouragement to bring a friend.
    • Print additional promotional posters and flyers to distribute.
  2. Event Day Activities (October 28th 2025):
    • Organize open dojo sessions across clubs.
    • Conduct demonstrations and introductory sessions for newcomers.
    • Offer special incentives for members who bring a friend.
  3. Post-Event Follow-Up:
    • Share success stories and photos from the event on social media.
    • Send thank-you notes and surveys to participants for feedback.
    • Promote ongoing membership offers for new recruits.

Metrics for Success:

  • Number of new recruits brought in through the “bring a friend” initiative.
  • Social media engagement metrics (likes, shares, comments).
  • Participant feedback and satisfaction surveys.

This plan aims to leverage existing club networks and community spirit to promote World Judo Day and NATIONAL BRING A FRIEND JUDO DAY effectively while boosting recruitment efforts through the “bring a friend” concept.

For any questions or more information, please contact us at [email protected]

Thanks to all and have a good season 25-26